Back Roads Bread Co logoBack Roads Bread Co

Small-batch bakery · Wilson, NC

Handmade croissants, sourdough & pastries in Wilson

Baked in small batches every morning with local ingredients. Open Tuesday through Saturday — until we sell out.

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An assortment of fresh croissants, brioche, and scones on a cooling rack at Back Roads Bread Co
Fresh dailyTue–Sat · 9am 'til sold out
Open Tue–Sat, 9am until sold out • Shoppes of Brentwood, 2801 Ward Blvd, Wilson NC • Pre-order by email or Instagram DM

Why Back Roads

Handcrafted every single day

01

Small Batch

Everything's baked fresh in limited batches. When it's gone, it's gone.

02

Local Ingredients

We source close to home and keep the ingredient list honest and simple.

03

Made by Hand

Laminated by hand, mixed by hand — the slow way, the right way.

04

Rooted Here

Baked for our backroads, made for our neighbors in Wilson.

A baker brushing egg wash onto rows of raw croissants

The craft

Every croissant, brushed by hand

From the first fold of laminated dough to the last brush of egg wash, our croissants take days to make and minutes to disappear. Classic, chocolate, almond, and ham & cheese — all baked golden every morning.

Ask what's baking today
A sliced loaf of house sourdough showing an airy, open crumb

The loaves

Sourdough with a proper crumb

Our House Sourdough is slow-fermented for a deep flavor and that open, airy crumb. Rye sourdough on Thursdays, brown bread and chocolate babka on Wednesdays — plus focaccia baked fresh every day.

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A taste of the case

Fresh out of the oven

A banoffee brioche filled with custard and topped with whipped cream and speculoos crumbs

Banoffee Brioche

Custard, whipped cream, and a speculoos crumble.

A baker piping berry filling into a sugar-coated cruffin

Filled Cruffins

Sugar-coated laminated dough, piped fresh to order.

A golden ham and cheese croissant with melted cheese

Ham & Cheese Croissant

Buttery layers with ham and gooey melted cheese.

Planning ahead? Reserve your favorites.

Pre-order loaves, babkas, and big-batch items for pickup. Just email us the details and we'll take care of the rest.

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